Swizz Beatz, the legendary producer, is debuting his latest jewelry collection, ARA x MR DEAN—a striking assortment of pieces that includes brooches, cufflinks, necklaces, chain bracelets, and bold two-finger rings. In collaboration with renowned Brazilian jeweler Ara Vartanian, the collection is described as “an exploration of structure, boldness, and a shared creative language.” Crafted for everyday wear, it seamlessly blends sophistication with practicality. With a vibrant mix of rubellites and emeralds, the collection reflects Swizz Beatz’s signature style, fusing luxury with contemporary flair.
As reported by Something About Rocks, the inaugural collection will center on men’s jewelry, with plans to eventually explore designs that defy traditional gender norms. Ara Vartanian expressed his excitement about the collaboration, remarking, “Swizz possesses an extraordinary creative presence. From the beginning, he engaged deeply in the process—offering ideas, references, and artistic insights. His capacity for attentive listening, combined with clear proposals, made the collaboration both dynamic and intense. It’s rare to find someone so committed to their craft—someone who views jewelry as a form of communication and cultural representation.”
The ARA x MR DEAN collection is now available for online purchase, with exclusive editions set to release later this month at Ara Vartanian’s flagship store and select retail locations. In a related update, Swizz Beatz teased the return of Verzuz, the music battle series he co-founded with Timbaland. Following a divisive partnership with Elon Musk’s platform X last summer, Beatz sparked excitement on Instagram with a mysterious post showcasing new Verzuz merchandise, captioned: “2025 Loading.”
Swizz Beatz and Timbaland’s Verzuz Partners with X, Sparking Mixed Reactions
In June, the partnership was revealed through a joint social media post, where Swizz expressed his excitement about teaming up with X. “We are extremely excited to have found the ideal partner for Verzuz,” he said. “Not only are we eager to bring Verzuz to X, but we also look forward to helping X become the largest entertainment company in the world. I am grateful to Elon Musk, Linda Yaccarino, Brett Weitz, Mitchell Smith, and the entire X team for their faith in the Verzuz vision. We are ready to embark on this journey.”
Timbaland expressed his excitement, emphasizing the potential of the groundbreaking platform. “We are delighted to partner with X, the most groundbreaking platform globally. Our goal has always been to elevate Verzuz to new heights, which we can now achieve.”
Linda Yaccarino, CEO of X, shared her thoughts on the collaboration, stating, “X is proud to collaborate with pioneering creators, artists, and entrepreneurs like Swizz Beatz and Timbaland. Our platform leads in innovation, and Verzuz exemplifies an engaging content experience.” While the partnership has generated significant attention, some fans have questioned its authenticity, labeling it a “sellout” and suggesting other platforms might be more suited to the duo.