In an interview with City & State New York, Jay-Z reveals why he and Roc Nation are making a $250,000 bid for a casino at 1515 Broadway — which would put the casino smack dab in the middle of New York City’s Times Square. Jay will also receive some assistance from developers SL Green and Caesars.
The multi-hyphenate met with the Community Advisory Committee for a second hearing on Thursday (Sept.11). In Jay’s opinion, the decision “makes perfect sense,” because “New York City is the entertainment capital of the world.” In his opinion, this opportunity will “shift culture while uplifting communities.” He continued, “For me, it’s an extension of culture, an extension of the energy and action that makes New York the city it is.”
Jay Z bets on Times Square!
Roc Nation and Caesars plan to turn 1515 Broadway into a massive casino, pitching billions in tax revenue and thousands of jobs but the local population doesn’t think this will be a good move for the area, since the crime rate would increase. pic.twitter.com/zwxqPD40f5
— Diverse Mentality (@DverseMentality) September 12, 2025
The “Empire State of Mind” rapper said the project will bring “lasting benefits through meaningful partnerships and investments” for Black and working-class communities. Jay hopes this will “deliver real value to the communities that need it most.”
Jay added: “Times Square is the heartbeat of New York – a place where millions of people come every year to see Broadway shows, shop, celebrate the new year, and experience the city’s unmatched energy. Our vision is to build a destination that not only attracts visitors but also gives New Yorkers a place they’re proud to enjoy. A casino here doesn’t compete with Times Square – it complements it. We’re creating a hub that draws even more people into the neighborhood, generating new energy, new business, and new opportunities for everyone.”