Doja Cat made a striking statement at the 2025 MTV Video Music Awards in New York City on September 7th. The “Jealous Type” rapper arrived in a lime green and gray checkered minidress adorned with hot pink jewels, but it was her bold lipstick moment that stole the show. While posing for photos on the red carpet, Doja applied MAC’s “Lady Danger” red lipstick to her already bright lips. She then shocked onlookers by biting into the lipstick, chewing it, and swallowing it, creating one of the most talked-about moments of the evening.
I saw @DojaCat eating lipstick, so now I’m going to start eating lipstick
#VMAs pic.twitter.com/4hSHVQ9mg6
— MTV (@MTV) September 7, 2025
The stunt was also a showcase for Doja’s latest role as global ambassador for MAC Cosmetics. She shared her excitement with InStyle, saying, “I’ve been a MAC girl forever, and now I get to take that love to the global stage. Makeup is my paint, my armor, my way of creating characters—and MAC has always stood for that kind of artistry and freedom.” She added, “We’re going to push it even further and make people see beauty in a whole new way.”
Beyond her work with MAC, Doja Cat has had a busy year. She received a nomination at the VMAs in the Best K-Pop Song category for her collaboration with Lisa and Raye on “Born Again.” She is also preparing to release her new album Vie later this month, continuing to develop the sound and style she has been refining over time. In a New York Times interview, she reflected on her new music chapter, saying, “I’m doing what I was perfecting in the beginning. I’m doing what I know I know how to do.”
Doja will also perform at the awards ceremony, which was hosted by LL Cool J and included performances from Sabrina Carpenter, sombr, Mariah Carey, and Jelly Roll.