Next Level Energy Group is taking a major step forward in its evolution with the launch of Next Level Energy Studios, a media, content, and brand innovation platform designed to connect brands, creators, athletes, entrepreneurs, and communities through impactful storytelling and experiences. Built on the belief that today’s most successful brands actively participate in culture rather than simply advertise within it, Next Level Energy Studios will serve as the company’s hub for original content creation, strategic partnerships, live events, and community-driven initiatives spanning music, sports, entertainment, technology, and lifestyle. As part of this expansion, Next Level Energy Group has established strategic relationships with leading media, entertainment, and cultural platforms—including HOT 97—to help amplify its message and engage audiences through authentic experiences and meaningful storytelling. Evolving From an Energy Brand to a Lifestyle Platform The launch of Next Level Energy Studios marks a significant milestone in the company’s long-term growth strategy. While Next Level Energy continues to strengthen its position within the energy beverage industry, the company recognizes that modern consumers increasingly connect with brands through shared experiences, cultural relevance, and engaging content. Next Level Energy Studios was created to bridge that gap by serving as the company’s dedicated platform for cultural engagement, content development, partnership opportunities, and audience growth. The vision is simple: build a brand ecosystem that extends far beyond retail shelves and becomes an active participant in the conversations, communities, and experiences that shape modern culture. Strategic Partnerships Driving Cultural Impact Through collaborations with influential media organizations, artists, creators, athletes, entrepreneurs, and event platforms, Next Level Energy Studios will develop programs and experiences that directly connect with consumers. These initiatives will include: Original digital content and branded entertainment Music and cultural partnerships Community engagement programs Experiential activations and live events Athlete and creator collaborations Technology-driven storytelling initiatives A key component of this strategy includes participation in major cultural moments and events. Through partnerships surrounding platforms such as HOT 97 and events like HOT 97 Summer Jam 2026, Next Level Energy Studios will create opportunities for experiential marketing, audience engagement, and original storytelling that resonate with consumers. These partnerships are designed to strengthen brand awareness, expand audience reach, and position Next Level Energy as a lifestyle-driven company with a meaningful presence in culture. Core Areas of Focus Content & Media Next Level Energy Studios will develop original digital content, branded entertainment, podcasts, editorial storytelling, and multimedia experiences designed to engage audiences across multiple platforms. Music & Culture The studio will support artists, creators, and cultural initiatives through strategic partnerships, event activations, content collaborations, and original programming. Sports & Community By partnering with athletes, organizations, and community leaders, Next Level Energy Studios will create experiences that celebrate athletic achievement, wellness, entrepreneurship, and positive community impact. Brand Innovation The platform will collaborate with brands, creators, and organizations to develop authentic campaigns, sponsorship opportunities, and experiential activations that drive engagement and deliver measurable value. Technology & Emerging Platforms Next Level Energy Studios will continue exploring innovative technologies and emerging platforms that enhance storytelling, audience engagement, and content distribution. Building a Brand Through Culture The future of consumer brands lies at the intersection of product, content, and community. Next Level Energy Studios was built to create deeper connections with audiences by combining compelling storytelling, strategic partnerships, and culturally relevant experiences. Through this approach, the company aims to strengthen brand affinity, expand its audience, and create long-term value for both consumers and partners. Rather than simply marketing products, Next Level Energy Studios seeks to become an active contributor to the culture that influences and inspires its audience. Looking Ahead The launch of Next Level Energy Studios represents the next chapter in the growth of Next Level Energy Group. With a focus on innovation, storytelling, strategic partnerships, and cultural engagement, the studio will serve as a platform that brings together brands, creators, athletes, entrepreneurs, and communities through experiences that inspire, entertain, and create lasting impact. As the company continues to expand, collaborations with organizations such as HOT 97, major events like HOT 97 Summer Jam 2026, and other influential cultural platforms will help amplify the Next Level mission while creating meaningful opportunities for audiences and partners alike.

Clive Davis, the legendary record executive and industry visionary who shaped the sound of popular music for more than half a century, died Monday at the age of 94. His family confirmed the news following a recent hospitalization for an upper respiratory infection that had sidelined the mogul in the weeks leading up to his death. Davis was a towering figure in the entertainment world, credited with discovering and cultivating the careers of iconic performers such as Whitney Houston, Barry Manilow, Bruce Springsteen and Alicia Keys. Throughout a career that spanned seven decades, he served as the president of Columbia Records and famously founded Arista Records and J Records, leaving an indelible mark on every genre from rock and pop to R&B and soul. Known for his signature tinted glasses and sharp business acumen, Davis possessed what many in the industry described as a “golden ear” for hits. His most famous partnership was with Whitney Houston, whom he mentored from a young gospel singer into a global superstar. He was equally pivotal for Barry Manilow, famously bringing him the song “Brandy,” which they reworked into the chart-topping classic “Mandy.” “I found, by accident, a role for music in my life that became a natural part of me and I realized I had a natural gift for discovering artists,” Davis said in a 2022 interview. He emphasized that maintaining a high standard of excellence and a rigorous work ethic were the pillars of his long-standing success in a volatile industry. Even into his 90s, Davis remained a central force in Hollywood. He continued to host his legendary Pre-Grammy Gala, an annual event that served as the industry’s most prestigious gathering of talent. From his bungalow at the Beverly Hills Hotel, he personally curated the lineup of performers, often pairing industry veterans with promising newcomers he had personally scouted. The music community began mourning the loss of the titan immediately as news of his passing spread. Longtime collaborator Barry Manilow reflected on their decades-long partnership, noting that while they often argued over creative directions, their mutual respect was unwavering. “It’s been a decent relationship when it comes to the music,” Manilow said. “And then it’s been an even better one as friends.” Davis is survived by his children and a vast legacy of music that continues to define the American soundtrack. Funeral arrangements have not yet been announced as of yet. May he rest peacefully.

The debate over Verzuz resurfaced this week after comments from T.I. prompted a quiet but pointed reaction from Timbaland, who helped create the series during its early pandemic run. What began as a celebratory format for catalog-driven matchups has, in recent years, become a broader talking point about value, legacy, and how artists choose to frame their work publicly. T.I.’s remarks came during an appearance on The Joe Budden Podcast, where he was unusually dismissive of the platform he once showed interest in joining. He described Verzuz as a “poor people activity,” adding that he no longer saw it as worth his attention without what he considered a substantial financial return. The comments stood in contrast to earlier periods when he floated possible matchups with artists such as 50 Cent and Jeezy, conversations that had once generated steady anticipation among fans. The podcast hosts pushed back, describing Verzuz less as competition and more as a curated space for artists to revisit and present their catalogs. T.I., however, framed his shift in perspective as a matter of career stage, suggesting that revisiting old battles no longer fit into how he chooses to spend his time. The exchange quickly spread online, where it reopened familiar disagreements about whether Verzuz is a cultural archive, entertainment spectacle, or business venture. View this post on Instagram Timbaland’s ‘Huh?’ Response Fuels Verzuz Debate Timbaland’s response was brief and unadorned. In the comments section of a Hollywood Unlocked post referencing T.I.’s remarks, he simply wrote, “Huh?” The single-word reply circulated widely, read by many as a mixture of confusion and disbelief from one of the platform’s original architects. Verzuz itself, launched as a pandemic-era experiment, has continued to exist in that in-between space—part celebration, part debate. T.I.’s comments and Timbaland’s reaction now sit within that ongoing tension, reflecting how differently artists interpret the same cultural framework.

Baton Rouge rapper NBA Ben10 appreciates his fans as he looks ahead after a year marked by violence, recovery, and uncertainty. Real name Ben Anthony Fields, he shared an encouraging update this week, telling fans he hopes to walk again by Christmas after suffering life-altering injuries in a Houston shooting earlier this year. In a video posted to social media on June 17, the NBA Youngboy affiliate addressed supporters who have followed his recovery journey over the past several months. “To all the ones who prayed for me, thank you for the good prayers. I’m still in this joint,” Ben10 said from what appeared to be a rehabilitation facility. “We are shooting for Christmas for me to be up whipping your a*s again. Gang.” NBA Ben10 thanks supporters for praying for him through his recovery & says he aims to be on his feet by Christmas pic.twitter.com/WKRBF8rjLe — AkzWhoMatter (@akzwhomatter) June 18, 2026 The message offered a rare glimpse into the rapper’s mindset following two separate shootings in less than six weeks. The first incident occurred on April 8 at Confessions Restaurant and Lounge in Houston, Texas. Authorities said the shooting stemmed from an attempted robbery involving Detroit rapper Allstar JR, who was also at the venue. Rapper NBA Ben10 Sends “Thank You” To His Supportive Fans After Being Shot In Houston & Baton Rouge Investigators allege that JR obtained a firearm during the confrontation and fired multiple shots. At least two people were struck by gunfire, including Ben10. The full extent of his injuries became public through court filings in Harris County. Prosecutors alleged that the Baton Rouge artist suffered a spinal injury that resulted in “irreversible paralysis of the lower extremities.” News of the shooting quickly spread throughout hip-hop circles, prompting an outpouring of support from fans and artists connected to the Never Broke Again camp. Just weeks later, Ben10 was reportedly wounded again during an altercation in Baton Rouge. Local outlet WBRZ reported that three people suffered injuries in the incident. Authorities have released few details about the case. Despite the setbacks, NBA Ben10’s latest update reflects determination rather than defeat. For now, his focus remains on rehabilitation, recovery, and reaching a goal that once seemed distant: taking his first steps again by Christmas.

Brooklyn drill rapper Sleepy Hallow, whose real name is Tegan Chambers, has been released from prison after serving approximately eight months of a one-year sentence imposed in connection with a sprawling New York gang conspiracy case. The rapper announced his release Thursday in an Instagram post featuring photographs of himself posing alongside luxury vehicles and music plaques. “I’m back, now go pick a side n’ stay there,” Chambers wrote. View this post on Instagram Chambers was among 32 defendants named in a 140-count indictment unsealed by New York prosecutors in May 2023. Authorities alleged that members and associates of a Brooklyn street gang participated in a range of criminal activities, leading to charges that included conspiracy and violent offenses against multiple defendants. In October 2025, Chambers pleaded guilty to fourth-degree conspiracy and was sentenced to one year in prison. Court records show the plea resolved his role in the prosecution’s broader gang conspiracy case. Brooklyn Rap Star Sleepy Hallow Released After 8 Months, Prepares “First Day Out” Track The case also ensnared fellow Brooklyn drill artist Michael Williams, known as Sheff G. Williams pleaded guilty to second-degree attempted murder and second- and fourth-degree conspiracy charges. He received a five-year prison sentence in October 2025. Chambers’ release marks the latest development in a prosecution that drew significant attention because of the involvement of prominent figures in New York’s drill music scene. The rapper indicated he intends to quickly return to his music career. In addition to announcing his release, Sleepy Hallow said he’s filming the “First Day Out” music video. He invited fans to the video shoot in New York City. “First Day Out” tracks are commonly associated with songs released by artists following incarceration. The planned release suggests Sleepy Hallow is seeking to capitalize on renewed public attention following his prison term. Sleep Hallow is set to perform at Hot 97’s Summer Jam on July 24.

News of hip hop superproducer Tay Keith’s passing on Thursday, June 18, rocked the culture to its core. He was 29. On Friday, his estate released an official statement on his behalf while he is mourned by fans and collaborators across the world. While it was reported as “no foul play” by Metro Nashville PD, Tay Keith, real name BryTavious Chambers, was found in his apartment during a wellness check on Thursday afternoon. The family’s official statement announced his death, remembering the Grammy-nominated hitmaker as a transformative force in music whose influence extended far beyond the recording studio. “It is with profound sadness that we confirm the passing of BryTavious ‘Tay Keith’ Chambers,” the family said. Tay Keith’s estate issued a statement following his passing yesterday. “We respectfully ask for privacy and continued prayers for his family and loved ones during this difficult time.” Rest in peace Tay Keith pic.twitter.com/sBPcmobpwB — RapTV (@Rap) June 19, 2026 Tay Keith rose from Memphis to become one of the most recognizable producers in modern hip-hop. He crafted chart-topping records and helped shape the sound of a generation. Over the course of his career, he worked with some of the industry’s biggest artists. He became known for hard-hitting production that helped define contemporary rap music. The estate described him as “a visionary producer, songwriter, entrepreneur, philanthropist, and cultural force. His work helped define the sound of a generation.” Tay Keith’s Family Releases Official Statement On Hip-Hop Producer’s Passing The family noted that his impact extended beyond music. His company, Drumatized, was dedicated to creating opportunities for emerging songwriters, producers, and artists. Tay Keith also remained closely connected to his alma mater, Middle Tennessee State University. He received recognition as an honorary professor after graduation. According to the statement, Tay Keith was a mentor and advocate for young creatives. He supported mental health awareness and cancer-related causes in honor of his late mother. While fans around the world knew him as Tay Keith, the family emphasized the personal side of the producer’s legacy. “Above all, BryTavious was a beloved son, brother, uncle, family member, and friend,” the statement said. “While the world knew him as Tay Keith, his family knew him as BryTavious — a source of love, strength, laughter, and guidance.” The family said it takes comfort in knowing that “his legacy will live on through the music he created. Along with the opportunities he provided, and the lives he touched.” Memorial arrangements have not yet been announced. The family requested privacy and continued prayers as loved ones mourn his loss.

The sudden death of Grammy-nominated producer Tay Keith has sent shockwaves through hip-hop, prompting an outpouring of grief and questions about what happened to one of rap’s most influential hitmakers. In a statement released Thursday, the Metro Nashville PD provided the first official details surrounding the death of the Memphis native, born Brytavious Chambers. “No foul play is suspected in the death of Brytavious Chambers, 29, also known as Grammy nominated record producer Tay Keith,” the department said in a post on X. No foul play is suspected in the death of Brytavious Chambers, 29, also known as Grammy nominated record producer Tay Keith. He was found dead in his Martin St apt this afternoon by officers performing a welfare check. His death is unclassified pending autopsy results. — Metro Nashville PD (@MNPDNashville) June 18, 2026 For investigators, that distinction carries weight. The statement indicates officers found no immediate evidence suggesting homicide, assault, or another criminal act contributed to Chambers’ death. Still, authorities stopped short of identifying a cause. Police said Chambers was discovered inside his Martin Street apartment after officers conducted a welfare check. Such checks typically occur when loved ones, colleagues, or associates express concern for someone’s safety after losing contact with them. Hip-Hop Super producer Tay Keith’s Death Ruled “No Foul Play” By Metro Nashville PD The discovery stunned a music community. Tay Keith rose from Memphis beatmaker to one of hip-hop’s defining producers. His thunderous production style helped soundtrack an era of rap, earning credits alongside artists including Drake, Travis Scott and more. By specifically identifying Chambers as “also known as Grammy nominated record producer Tay Keith,” Nashville police acknowledged the producer’s cultural significance. The department also emphasized that the investigation remains incomplete. “His death is unclassified pending autopsy results,” police stated. That designation means medical examiners have not yet determined either the official cause or manner of death. An autopsy will help establish whether the death resulted from natural causes, an accident, or another circumstance. For now, authorities are urging patience as the investigation continues. The statement serves as both confirmation of Chambers’ death and a reminder that key medical findings remain outstanding. Until those results are finalized, questions surrounding the death of one of hip-hop’s most celebrated producers will remain unanswered.

Bobbi Althoff adds rapper to her career as the podcaster makes her rap debut on the new Sukihana track “Bills Paid,” released on Tuesday, June 16. A bold collaboration for Bobbi Althoff and Sukihana that blends hip-hop, comedy, and internet culture. Produced by Juicy J, the track transforms the duo’s viral chemistry into a full-fledged music release, giving Althoff her first major moment as a rap collaborator. Known for her awkward interview style and deadpan humor on “The Really Good Podcast,” Althoff built a massive following through unconventional conversations with some of entertainment’s biggest names. Now, she’s bringing that same energy to music. The release follows the success of “That’s BS with Bobbi & Suki,” the podcast she co-hosts with Sukihana. Their unlikely friendship became one of social media’s favorite pairings, generating millions of views and countless viral clips. Bobbi Althoff Becomes A Rapper With Her Rap Debut On Sukihana’s New Visual “Bills Paid” For Althoff, the appeal of “Bills Paid” comes from how unexpected the entire journey has been. “For me, the funniest part is that nobody expected any of this,” Althoff said. “Nobody expected us to become friends. Nobody expected us to create a show together. And they definitely didn’t expect me to end up in a music video.” She added, “That’s what makes it fun. The entire thing is ridiculous in the best possible way.” The song arrives at a time when creators continue crossing traditional entertainment boundaries. Influencers are launching music careers, artists are building podcasts, and internet personalities are becoming mainstream celebrities. Althoff’s appearance on “Bills Paid” reflects that shift. The Blue Visionz-directed video leans into the duo’s offbeat chemistry. Inspired by their viral musician-magician parody, the visual features luxury settings, illusion-themed scenes, and plenty of self-aware humor. While Sukihana drives the record with her signature confidence, Althoff provides the unpredictable personality that helped make the collaboration a talking point online. Whether fans saw it coming or not, “Bills Paid” marks another milestone in Althoff’s evolution from podcast host to multi-platform entertainer. The internet personality is proving that her influence extends far beyond the interview chair.

Akon has recently spoken about offering informal guidance to Ne-Yo on how the singer manages relationships involving multiple partners, a topic both artists have addressed publicly while touring together on the Nights Like This Tour. In a recent interview with Complex, he reflected on their conversations during the road stretch. Akon, who has discussed practicing polygamy, has kept details of his personal family life largely private, even as reports last year noted that one of his wives, Tomeka Thiam, filed for divorce after nearly three decades together. During the 28-minute mark of the interview, Akon was direct about his role in Ne-Yo’s thinking, saying, “I consult Ne-Yo.” The comment came as the two artists were appearing together professionally, though their exchange extended beyond music into personal philosophy. The remark framed their dynamic less as instruction and more as conversation between collaborators who have known each other for years. Ne-Yo, who was previously married to Crystal Renay from 2016 to 2023 and is the father of seven children, has spoken openly about moving toward polyamory after struggles with monogamy. Akon described his perspective in blunt terms, offering advice that emphasized honesty over structure. “I just tell him to be a man,” he said, adding, “Look at him. He’s living his best life. Why? Because he’s staying down to what it is he wants. And you’ve just got to be honest. It’s literally that simple.” Akon Advises Ne-Yo on Honesty, Discipline, and Boundaries He added that their conversations often return to themes of autonomy and clarity, summarizing his view with a blunt directive and a longer reflection on Ne-Yo’s approach to life and work. “I just tell him to be a man” “Look at him. He’s living his best life. Why? Because he’s staying down to what it is he wants. And you’ve just got to be honest. It’s literally that simple.” Akon has also spoken in past interviews about how he organizes his household, describing a structure built around clear expectations and internal boundaries. “Nobody violates wife No. 1. The moment they violate, [they’re] out the door,”

Among longtime followers of hip-hop leaks, Ye (formerly known as Kanye West) and Ty Dolla $ign’s “New Body” has remained a lingering point of curiosity since it first surfaced in 2018. The record includes Nicki Minaj, though it has never arrived in official form, largely because her clearance for release has not been granted. Over the years, anticipation around the track has gradually softened into resignation, as listeners have watched it drift further from any clear release plan. During a recent Ty Dolla $ign livestream, that quiet stalemate briefly shifted again. He played a portion of the song before stopping suddenly when a different vocal section appeared. The voice heard is not Nicki Minaj and instead resembles Ice Spice, sparking speculation online widely. The moment quickly circulated, though it offered little clarity about the song’s final structure or direction. View this post on Instagram Unfinished, Unreleased, Still in the Conversation Whether this change reflects a replacement, an experiment, or simply an unfinished edit remains unresolved. Neither Ye nor Ty Dolla $ign has offered details about a formal release strategy. The uncertainty has only deepened the track’s unusual life cycle, where partial versions circulate almost as widely as fully finished records in online spaces. No release timeline has been announced publicly yet. Despite the lack of clarity, interest in the collaboration has persisted, sustained largely by periodic resurfacing across digital platforms and fan discussion threads. It reflects a broader pattern in contemporary music, where unreleased material can maintain visibility long after its initial recording. Even without clarity, the track continues to occupy space in conversations about both artists involved. Each fragment renews attention when it reappears online among listeners and discussions continue growing. It ultimately highlights how unfinished collaborations can sustain cultural interest over extended periods of time.